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The 3rd International Conference on Corporate and Marketing Communication (ICCOMAC)

Indonesia

Background

The findings of Burson-Marsteller’s crisis survey in end of 2015 emphasize we are living through a disruptive era with communicators facing a perfect storm of challenges. The upturn in the global economy has seen new brands enter old markets and small innovators rapidly expand, challenging traditional brands. In this year’s research the threat posed by the arrival of these “disruptive innovators” has risen to the top of the list of potential crises a business may face.  No example could have illustrated this better than the news of Paris and Jakarta being gridlocked by angry taxi drivers over the mobile application ‘Uber’, and the ‘anarchy justice’ by motor-cycle taxis – known as ‘ojek’ – over the presence of mobile-driven apps of ‘Grab’ and ‘Go-jek’. 

At the same time, the online revolution has made it easier than ever before for individuals and groups to attack or organize activity against a business. Cyber hackers can access data, armchair campaigners, and “clicktivists”, can protest from their living rooms and pressure governments and regulators to act. And this is all set against a backdrop of a massive erosion in the trust the public places on the words and actions of big business. So how should communicators respond?

At the World Economic Forum, the disruptions reshaping every industry was dubbed as the ‘Fourth Industrial Revolution’. Most executives recognize that leveraging digital solutions is an effective, efficient way to streamline business. Digital technologies have several components – software platforms, mobile apps, data analytics, and industrial internet of things – which can be integrated to create a powerful competitive advantage and new enterprises that will profound effects to companies and people.

This is the discussion that ICCOMAC would like to initiate at its third conference. In short, how communicators can live their corporate purposes and focus on the customers, and at the same time able plan for any changes or crisis in unpredicted disruptive situations.

 

Theme:  Managing Communication in a Disruptive Era

With sub themes in the areas of

• Corporate communication: how should corporations maintain their image and reputation in an era where stakeholders are dispersed and influenced through many media facets

• Marketing communication: how should marketing and brand executives communicate to customers in an era where disruptions affect the business model

• Media, ethics & policy: set against a backdrop of disruptions – changes and erosion – how can traditional media survive and engage with their audiences; and most important how to manage ethics on the use of new media and what policies are needed to manage the various changes

For further information link to:  http://iccomac-fiabikom.atmajaya.ac.id/ 

 

The rundown of the conference as follow:

08:30-09:00           : Registration and morning coffee

09:00-09:05           : Welcoming and opening by MC

09:05-09:10           : Conference Chair report

09:10-09:20           : Remarks by the Dean of the Faculty

09:20-09:30          : Remarks by the President of Atma Jaya Catholic University Dr. A Prasetyantoko

09:30-11:30           : Plenary session (2-3 speakers @30 minutes)


SPEAKERS

Dr. Maurice Vergeer (Radboud University, The Netherland)

Dr. Fernando Paragas (University of the Philippines)

Dr. Y. M. Dorien Kartikawangi (Lecturer, School of Communication, Unika Atma Jaya)

 

11.30 -12.00          : Discussion (QA) session

12:00-13:00           : Lunch break

13:00-15:00           : Parallel Sessions (topics to be confirmed)

15:00-15:15           : Coffee Break

15:15-16:30           : 


CLOSING KEYNOTE

Prof. Rainer Janz (Westfalische Hochschule, Germany)

Wrap up of parallel sessions

Announcement of best papers (based on categories)

Closing by MC

 

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