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Marketing Unbound

Hong Kong

Traditional marketers, whose jobs were to advertise and spread brand awareness, are a distant memory. Empowered by technology, their modern successors are expected to build deeper relationships with customers than ever before. These relationships give marketers a better understanding of exactly what consumers want and how to give it to them. As a result, marketers now have more influence in boardrooms—if they want it.

The Economist Events’ Marketing Unbound is a new event that will bring together chief marketers and corporate leaders from the region to examine how marketing will evolve and discuss how Asia’s entrepreneurial marketers can shape the businesses of the future. 

Hear from experts including: 

● Karim Temsamani, president, Asia-Pacific, Google

● Cheryl Goh, group vice-president of marketing, GrabTaxi

● Rahul Asthana, senior director, Asia-Pacific baby and child care sector marketing and innovation, Kimberly-Clark

● David Roman, senior vice-president and chief marketing officer, Lenovo

● Asmita Dubey, chief marketing officer, L’Oreal China

● Peggy Fang Roe, chief sales and marketing officer, Asia-Pacific, Marriott International

● Ananth Narayanan, chief executive officer, Myntra

● Sunita Kaur, managing director, Asia, Spotify

● Zhao Yilu, chief financial officer, Qunar.com

● Erica Poon Werkun, managing director and head of Asian consumer and internet research, UBS

 

WHY ATTEND?

NETWORK with 150+ regional and global marketing chiefs and business leaders

DISCOVER how marketers are shaping the future of Asian business

LEARN about new solutions and strategies to make the most of regional consumer trends

SEE how top marketers are using new technologies

 

WHO ATTENDS?

This event is designed for senior marketers and business leaders who want to improve and refine their organisation’s marketing strategies to create greater value, including:

● Chief marketing officers

● Marketing, media and communications professionals

● Agencies

● Technology vendors

● Consultants

 

KEY TOPICS:

● Marketing 2020: The future of the industry

● Today’s marketers, tomorrow’s CEO?

● Capitalising on consumer trends in China and India

● The convergence of sales and marketing

● New technologies that are reshaping marketing

 

View our programme agenda, or download the digital brochure.

Subscribers of PR Newswire are entitled to enjoy a 20% discount on the standard price. Click here to register online and join us on May 20th with your discount code PRN3320 at checkout.

 

Event contact details:
Email: asiaevents@economist.com
Tel: 2585 3312

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